[Project] Prop 50

‘Prop 50’ (2016)
01’33”
2016 Internship (IMAGINARY FORCES-Los Angeles)

This is a motion-graphic project created for See Political, explaining the meaning of voting YES or NO for Prop 50.

(See Political is a nonprofit organization that makes the electoral process and ballot propositions entertaining and easy to understand. )
I use Illustrator to create the sets and props like the supermarket scene, also adjusting different looks of the characters. (Characters were built by Imaginary Forces)

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I did the thumbnails of the storyboard in Photoshop, and then use the created models for the animatics.

 

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Although it was an internship project, I was given much freedom to create the story and scenes. I had lots of fun animating. The final voice over was pretty close to the reference, most of the revisions were just some changes in the script (It’s very easy to go controversial so everything was written extremely carefully.)
 This video was promoted by LA times and several other platforms.

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